" Centered on GGS, GGRI serves as the research and policy wing, while GIRI functions as the education and field-based wing, together expanding the public value of geography across society. "
지식을 지도화하고, 교육으로 확산하며, 세계를 연결하다.
Mapping Knowledge, Educating Society, Connecting the World.
About GGS
The Great Geographic Society (GGS) is a non-profit public organization dedicated to
advancing geography as a tool for understanding, connecting, and shaping the world.
Our Vision
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To expand geographical imagination
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To connect research with education
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To translate spatial knowledge into public value
Our Structure
GGS operates two professional institutes:
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GGRI – Research, policy, and consulting
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GIRI – Education, schools, and public engagement
Together, they function as two wings that allow geography to move from
academic knowledge to real-world impact.
GGS 소개
사단법인 그레이트 지오그래픽 소사이어티(GGS)는
지리를 통해 세계를 이해하고 연결하며 변화시키는
공공 목적의 비영리 전문 기관이다.
비전
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지리적 상상력의 확장
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연구와 교육의 연결
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공간 지식의 사회적 가치 실현
조직 구조
GGS는 두 개의 전문 연구소를 운영한다.
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GGRI: 연구·정책·컨설팅
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GIRI: 교육·학교·대중 참여
두 연구소는 양날개처럼 작동하며
지식이 연구실을 넘어 교실과 사회로 확산되는 구조를 만든다.
Mapping Knowledge, Educating Society, Connecting the World.
지식을 지도화하고, 교육으로 확산하며, 세계를 연결하다.
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I. Mission · Vision & Logo Narrative
The Great Geographic Society (GGS) serves as the central public platform dedicated to
advancing the social value of geography through research, education, and global cooperation.
To realize this mission, GGS operates two complementary research institutes as two wings:
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GGRI (Great Geographic Research Institute) – research and policy
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GIRI (Geographical Imagination Research Institute) – education and public engagement
The butterfly motif, shared across the logos, symbolizes geographical imagination and
the power of spatial connectivity. It represents the idea that local knowledge and small spatial interventions can generate global impact, a concept referred to as the
Geographical Butterfly Effect.
Through this symbolic language, the logo expresses GGS’s belief that geography is not only an academic discipline, but a strategic tool that links research, education, policy, and society.
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GGRI expands the social influence of geography through policy research, strategic studies, and global consulting.
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GIRI strengthens the educational foundations of geography by connecting research directly to classrooms and citizens.
Research → Education → Social Impact.
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Why Geography, Why GGS, Why Now
In an era defined by AI competition, geopolitical uncertainty, climate risk, and digital sovereignty,
geography has re-emerged as a strategic discipline.
The Great Geographic Society (GGS) provides an integrated platform that connects
policy research (GGRI) and education implementation (GIRI) to address these challenges.
Key Strengths
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Clear Functional Differentiation
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GGRI: policy research, strategic consulting, decision support
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GIRI: education, schools, teachers, and public engagement
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Institutional Credibility
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GIRI operates under the Industry–University Cooperation Foundation of
Gyeongin National University of Education, enabling direct linkage to classrooms nationwide.
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End-to-End Impact
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Research → Policy → Education → Social dissemination
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Global Reach
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International partners, embassies, universities, and youth networks across 160+ countries
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Expected Outcomes for Government Partners
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Evidence-based policy reports
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Education programs aligned with national curricula
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Enhanced public diplomacy and global visibility
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Sustainable knowledge legacy beyond one-off projects
II. Brand Hierarchy & Functional Differentiation
(Key clarification fully reflected)
Overall Structure
Great Geographic Society (GGS)
→ Vision, governance, global network, public mission
→ Brand stewardship, partnerships, public diplomacy, platforms
Two Operational Wings under GGS
→ GGRI (Research & Policy)
→ GIRI (Education & Field Practice)
1. GGRI
Great Geographic Research Institute
(Research, Policy Reports, and Consulting)
Primary Clients
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Universities and research institutions
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Government and public agencies
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Local and national governments
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Corporations and international organizations
Core Functions
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Commissioned research projects
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Policy reports and strategic studies
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Spatial strategy and geopolitical analysis
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Consulting on global issues (AI, mapping, connectography, digital sovereignty)
Institutional Character
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Professional research institute
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Decision-support and policy-oriented
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Producer of long-term strategic knowledge
GGRI translates geography into the language of policy, strategy, and governance.
2. GIRI
Geographical Imagination Research Institute
(Education, Schools, and Public Outreach)
Primary Beneficiaries
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Early childhood, elementary, middle, and high school students
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Teachers and pre-service teachers
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General public and youth audiences
Core Functions
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Curriculum-linked educational materials
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Teacher training and professional development
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Public geography content and textbooks
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International exchange–based education programs
Institutional Advantage (Critical Point)
GIRI operates as a research institute under the Industry–University Cooperation Foundation of Gyeongin National University of Education,
the largest national teacher-training university in Korea.
This structure allows GIRI to:
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Connect directly with real classrooms and teachers
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Pilot, validate, and scale educational materials rapidly
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Bridge academic geography and everyday educational practice
GIRI translates geography into the language of classrooms, teachers, and citizens.
3. Official Summary
Centered on GGS, GGRI serves as the research and policy wing, while GIRI functions as the education and field-based wing, together expanding the public value of geography across society.
III. Logo Usage Guideline
Common Principles for GGRI & GIRI Logos
Basic Elements
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Symbol: Butterfly (Geographical Imagination & Connectivity)
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Logotype: Korean–English bilingual use permitted
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Official English Names:
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Great Geographic Research Institute
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Geographical Imagination Research Institute
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Clear Space
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Minimum clear space: at least 1/4 of logo height
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No overlap with text or images
Minimum Size
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Print: 25 mm width minimum
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Digital: 120 px width minimum
Color Rules
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Full-color logo preferred
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Black-and-white versions for official documents only
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No unauthorized color changes
Prohibited Uses
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Distortion or stretching
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Font substitution
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Decorative effects (shadows, gradients)
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Symbol-only use without approval
