Vietnam and South Korea have come a long way since establishing diplomatic ties 32 years ago. Today, their relationship has grown into a comprehensive strategic partnership, underscoring the deep cultural, economic, and historical connections between the two nations.
Although Vietnam and South Korea may differ in ideology, they share surprising similarities that bring them closer. Both countries have long, narrow geographical shapes with distinct regional dialects. Vietnam is also the only country in Southeast Asia profoundly influenced by Confucian culture, which creates a natural bond through shared values like respect for education, family, and tradition.
This cultural connection is beautifully illustrated by a unique detail: Choco Pie, a beloved Korean snack, has become an unexpected staple on Vietnamese ancestral offering tables. This phenomenon reflects the power of cultural resonance and effective localization, as Choco Pie has grown to symbolize warmth, family, and celebration in Vietnam—much like its role in Korea.
But the influence doesn’t stop there. From K-POP’s infectious rhythms to Korean dramas and beauty trends, the ongoing Hallyu (Korean Wave) phenomenon has captivated Vietnamese audiences. Korean products, from cosmetics to infant formula, are now trusted symbols of quality, further solidifying the connection between the two nations.
The bond extends beyond cultural exports. Over the decades, South Korea has become one of Vietnam’s largest foreign investors, creating a surge of interest in learning the Korean language. Thousands of Vietnamese students now study in Korea, while language schools in Vietnam thrive, helping locals seize career opportunities with Korean companies.
For a deeper dive into these fascinating topics, check out the highlights in the video below!
Video Highlights
- 0:32 Why learning Korean is profitable in Vietnam: Explore how Korean fluency opens career doors in Vietnam and abroad.
- 1:24 The ongoing Hallyu (Korean Wave) phenomenon in Vietnam: Discover how K-POP and Korean culture have become a lifestyle in Vietnam.
- 4:05 The popularity of Korean infant formula: Learn why Korean brands dominate this market with trust and quality.
- 5:22 32 years of friendship between Korea and Vietnam: A look at how the two countries have nurtured their partnership.
- 8:43 The historical civil service exam system in Vietnam: How shared Confucian values shaped both nations’ paths.
- 13:12 Vietnam’s beloved snack: Choco Pie?! See how this Korean treat became a cultural icon in Vietnam.
